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Notes from the command center

Market watching, content operations, and AI visibility — from the team building MarketingCore.

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AI Crawler & Bot Traffic Analysis: How to See What GPTBot, ClaudeBot, and Perplexity Are Doing on Your Site

Your analytics never see GPTBot. It doesn't run JavaScript. But your server logs do. Here's how to track AI crawler traffic, spot access vs. quality gaps, and turn crawl data into a content strategy that actually gets cited in AI answers.

Roy Golombick · · 9 min read